- Social Networks: Social networks are platforms that allow users to share content, connect with friends and family, and engage with brands. They can be used to create awareness, generate leads, and build relationships with customers.
- Reach: Social networks can reach a wide variety of people. They can be used to target potential customers based on interests, demographics, and location.
- Engagement: Social networks allow users to interact directly with brands, providing an opportunity for engagement and feedback.
- Cost: Social networks are generally free to join and use, making them an inexpensive way to reach a large number of people.
- Content Creation: Social networks provide an opportunity to create content that can be shared by followers, increasing the reach of the content.
- Interaction: Social networks allow users to interact with each other, making it easier to build relationships with potential customers.
- Trends: Social networks provide insight into current trends and can be used to inform marketing strategies.
- Social Proof: Social networks can provide an opportunity to showcase customer reviews and testimonials, providing an additional layer of validation.
- Analytics: Social networks offer analytics that can be used to track the performance of campaigns and measure the success of content.
- Ads: Social networks offer a range of advertising options that can be used to target potential customers.
Guest Posting: Guest posting involves writing content for another blog or website in exchange for a link back to your own website. It is not going to be as easy as dialing your Spectrum customer service number. But, consistency and creativity will do the job. In this blog post, we will discuss some trending social media trends. It is an effective way to build relationships with other blogs and websites and increase exposure for your own content.
- Reach: Guest posting can be used to reach a different audience than your own. It can help to increase brand awareness and establish your website as an authority in the niche.
- Quality Content: Guest posting provides an opportunity to write quality content that can be shared with a larger audience.
- Domain Authority: Guest posting can help to improve domain authority and increase the visibility of a website in search engine results.
- Traffic: Guest posting can help to drive more traffic to your website by introducing new readers to your content.
- Relationships: Guest posting provides an opportunity to build relationships with other websites and blogs in the same niche.
- Backlinks: Guest posting can be used to generate backlinks to your website, which can help to improve search engine rankings.
- Audience Engagement: Guest posting can help to engage the audience of the host blog or website, increasing the chance of your content being shared.
- Networking: Guest posting can be used to network with other bloggers and website owners, creating opportunities for collaboration.
- Brand Awareness: Guest posting can be used to create brand awareness and increase the visibility of your website.
- SEO: Guest posting can be used to improve SEO by providing more backlinks and content for search engine bots to index.
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Importance of social networks in your marketing strategy
Did you know that every 15 seconds a new user registers on a social network? This is the data collected in the Digital Report 2021 report , by We Are Social, on social networks and digital trends. In this sense, one in two people uses Social Media, which means more than 3.78 billion users worldwide. Specifically, the most popular social networks in Mexico are Facebook and WhatsApp with the highest percentage of users: 97% and 95% of total network users, respectively. These are followed by Instagram, YouTube, Twitter and LinkedIn.
Without going any further, this same study indicates that each user spends an average of seven hours a day online and that one in three hours on the Internet is spent on these platforms . Undoubtedly, given the importance of social networks today, they have become essential in any marketing strategy.
However, do you know what are the benefits of carrying out marketing strategies on social networks? We explain the advantages of developing an advertising campaign on Social Media and how to optimize the networks so that you can disseminate information more quickly, achieve greater visibility and favor interaction with your customers or buyer personas.
The importance of social media in marketing
According to a Hubspot study, 73% of marketers believe that social media marketing strategies are critical to maintaining a closer interaction with customers, potential customers, and their buyer persona.
On the one hand, it is worth noting the potential of social networks for branding. In fact, more than 40% of digital consumers use social media to research new brands or products. This makes Facebook, Instagram, YouTube, WhatsApp or LinkedIn, among others, the ideal place to improve your image, work on your reputation and confirm your brand authority by publishing frequent and quality content that reflects your identity. and a relationship of trust is generated with the users.
On the other hand, the more quality content, the more likely your potential customers will visit your networks. In fact, 90% of consumers engage with posts that embrace brand personality. When there is an audience interested in the brand, it is possible to segment the audience based on sociodemographic factors, location, etc. In this way, it is easier to identify those false followers and reach more specific users who share the values of your brand to increase interactions and positioning.
Likewise, if the links of the blog and the corporate website are complemented with the publications in social networks, the positioning in search engines improves . A CognitiveSEO study showed that there is a direct relationship between the relevance of a brand’s social networks with its search positioning and, therefore, in the generation of organic traffic. In this sense, a greater number of visits and of better quality are achieved, since they are users who could become potential customers.
In summary, a good marketing strategy in social networks is essential , since it allows you to:
- Make branding: improve the image, reputation and authority of the brand.
- Increase interactions with customers and potential customers.
- Have a better positioning in search engines.
Therefore, it is not only essential to take into account the importance of social networks for your digital campaign, but you must know how to optimize them so that the marketing strategy obtains the greatest profitability.
How to optimize social networks
According to a study by The Harris Poll , more than half of consumers are frustrated with brands that do not offer any human interaction. Indeed, two thirds of Facebook users say they consult a company’s page at least once a week on this same platform. For this reason, it is not surprising that some brands prioritize their communications through these types of channels, so optimizing the Social Media strategy is essential.
An example of a company that has known how to optimize social networks is GoPro , which has known how to create value, promote products and interact with its customers. This brand has analyzed what each platform is best used for and has created a strategy based on offering different content, adapted to each network and focused on getting the most out of it.
In addition, GoPro encourages user participation with photo or video contests. Thanks to their Social Media optimization strategy, they have reached a total of 16.2 million followers on Instagram, 2.23 million on Twitter and more than 10.7 million on Facebook.
Another example of successful social media marketing campaigns is Coca-Cola Mexico . With the hashtag #DaGraciasEstaNavidad they encouraged users to congratulate Christmas on their corporate Facebook and Instagram accounts. In order to achieve maximum optimization of their social ads , the brand personalized them. To do this, it segmented the audience according to their age and gender and adapted its ads (duration time, video development format, etc.) to each social network and device.
3 tools to improve your social media marketing strategy
There are some tools that analyze, manage and measure the success of your campaign . Without a doubt, they are a great help to know what works, act accordingly and, in this way, improve your marketing strategy in social networks . Working on the optimization of network campaigns , taking advantage of the functionalities of any of these tools, allows brands to earn the loyalty of their public and improve their notoriety and online reputation .
- Google Analytics : helps to analyze a web page and the profitability of digital campaigns by analyzing the behavior of online users. This tool provides the necessary visibility for the decision-making process.
- Metricool: allows you to monitor networks, plan content and measure results. In this way, it becomes the best support to make the necessary adjustments in the campaigns to optimize their results.
- Hootsuite : You can centrally manage your campaigns from various networks and compare the engagement of each platform . In addition, you have the option to schedule the publication of content, monitor social networks and measure the success of your strategy.
As you can see, social networks play a very important role in marketing strategies. For this reason, today, it is essential to have digital skills.
With this purpose of providing professionals with the necessary knowledge, Banco Santander launches the call for 1,000 Santander Scholarships | Digital Business 2022 , with which you can train in the knowledge and use of new technologies and management models in a highly competitive professional environment. In addition, you will do it hand in hand with the University of Chicago , a prestigious institution with more than 125 years of history and a community that has several Nobel Prize winners.
You will be able to access a seven-week online training program with which you will explore the difference between traditional and digital marketing in the context of innovation. In addition, you will learn how to create a successful marketing plan and analyze data for future strategies. Based on your professional objectives, you can choose between one of the following three courses:
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In this program, you will be able to acquire all the necessary knowledge through on -demand content, interaction with colleagues and virtual discussions in live sessions with mentors and learning facilitators. In addition, upon completion, you will receive a certificate from the University of Chicago in which the knowledge acquired will be accredited.
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