Google is no longer a map for accessing the information on the web; rather, it has become a destination. Everyone quickly strikes that Google button to search for anything, and the search engine has realized its significance too. Therefore, it has refined its ranking algorithms, and everyone must be informed about these changes. The healthcare industry is struggling with these updates, and this post can be a helpful tool for them. This post will reveal essential SEO elements the healthcare industry must follow to stay on top of the SERPs. Keep walking with us to learn more!
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Essential SEO elements for the healthcare industry:
Healthcare consumers used to dive into convoluted websites to find answers to their queries. However, things have changed as Google has launched new SERP features that can help consumers find answers quickly. Since healthcare is urgent and consumers need quick answers, these SEO elements will help healthcare websites cater to their needs. We have compiled a list of essential SEO elements for healthcare websites. Let us quickly roll through it!
1. Helpful content is necessary:
Google has recently launched a new update of “Helpful Content,” which ensures high-quality, great and unique content for users. Google will always prioritize people over businesses, which is opposite to what content writers have been thinking so far – preferring search engines over consumers. However, as a Google developer said, things have changed now:
“The latest update is part of a broader effort to ensure people see more original, helpful content written by people, for people, in search results.”
Healthcare websites should avoid creating clickbait content with unsatisfactory user experiences. It can lead to serious penalties and adversely affect the overall website ranking. Since healthcare websites must provide accurate information, this update will help them immensely.
2. Focus on the content framework:
Keyword optimization has long been a practice in the SEO industry, and everyone capitalized on this. The practice produced some good results but not anymore, though. Topic optimization or content framework is the new normal, and healthcare websites should work on this. Building a page for every keyword will never work out as much as websites with a well-organized content framework.
Healthcare websites should consider shifting from keywords to entities and create content for people, not search engines. Keywords still carry the utmost value, but entities are even more important, and Google sees it as a sophisticated SEO strategy. Do you want to improve your organic traffic and website ranking? Consider opting for specialized SEO services Dubai and push your website up the ranking ladder!
3. Catch up with SERP features:
Search engine result page (SERP) features constantly evolve, and new updates hit the market frequently. These features will help you see what people are searching for related to your content/website. If you can control your appearance in the SERP, you can win the race! Google will always make recommendations to the users, and your name must be there!
“People also ask” is a section of SERP features available on Google, and you must capitalize on this. A strong SEO foundation is always critical if you want to excel at any SERP feature. Here are a few others to know:
- Featured snippets
- Google AdWords
- Local map pack
- Image packs
- Product packs
- Knowledge graph
4. Keep user experience at the top:
Never ignore user experience, as it can help your website on various fronts – not only SEO. Google will never compromise on offering digital experiences to its users, and this concept will never dissipate. If your online users can’t find what they seek, they will bounce off your website. Google will notice this signal frequently and will never rank your website high.
Google constantly rolls out “Page experience Updates,” ensuring users enjoy the digital experience. The update sends signals to the search engine about the user experience and how they interact with a web page.
5. Website security is essential:
Website security threats for healthcare websites are constantly increasing, and owners must act against them. According to Fortified Health Security, the healthcare sector suffered 337 breaches in the first half of 2022. Underestimating security risks is a grave mistake – especially in the healthcare industry, as it leads to serious consequences.
Security threats are not good for your SEO score, as spam backlinking can ruin your current backlinking efforts. Do you want to overcome these threats and keep your website secure? It is to opt for SEO services Dubai and let the experts optimize your site for better ranking and security!
Enjoy higher ranking with aggressive SEO strategies!
SEO strategies and trends constantly evolve, and you must never stand still. Search engines like Google will never stop monitoring your website against numerous ranking factors, and you must keep working hard to achieve a better ranking. Consider hiring professional SEO agencies and allowing specialized SEO experts to increase your website up the ranking!