The purpose of localization is to make your brand look more resonating with diversified audiences. You may need to modify different attributes of your brands for every region to make them appear more relevant to the core demands and interests of target audiences. So, the question here is, should one hand over their brand localization to one language service provider only?
Well, if your language service provider claims to do it all and provide services for all industries, it’s concerning. As we know, Jake is of all trades, master of none. It is hard to find one LSPs who is actually an expert in everything. That’s why most global businesses would go for a multi-vendor localization approach. You can work with multiple vendors who could work on your localization solution for enterprises, as well as collaborate with you through a single localization management platform.
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What is Multi-Vendor Localization?
The multi-vendor localization is an approach used by global businesses in which one business brings different LSPs on board and collaborates with them on a single localization project. Suppose there is one LSP who is an expert in software localization, and the other is better at handling high volumes of translations. So, if you choose just one of them for your overall localization project, you will be compromising on either software localization or translation management. In this scenario, one should partner with both LSPs partially and get the best services for their brand. This way, you can effectively satisfy your brand localization needs.
What are the Pros of Multi-Vendor Localization?
Multi-vendor localization method is used by most global businesses to achieve excellence in their localization project management. There are various benefits you will get by partnering with multiple localization vendors to work on your localization project.
Access To Industry Experts
An LSP may be an expert in one or two things only. It is not possible for one localization vendor to have all the qualities and expertise to meet your unique brand localization needs. For instance, a vendor that is a language specialist may provide your language translation into multiple languages with premium quality, but it may start cutting corners if you hand over them your website formatting modifications. Their developers might not provide up-to-the-market quality or website localization. Through a multi-vendor localization approach, you can only outsource selective tasks to some LSP, and for the rest, you find another vendor.
Better Risk localization management platform
If you put all your eggs in one basket, the stakes would be higher. With multi-vendor localization methods, you divide the risk factor among many vendors. For instance, if one vendor is unable to deliver immediate tasks within short deadlines, you would always have another option to manage your tasks within strict deadlines. When you have only one localization vendor taking care of everything, you might not be able to find any gaps in quality. The reason is there will be no one to counter-verify your project outcomes. So, adopting a multi-vendor localization method would definitely help you control the risk factor across your localization project.
Encourage Healthy Competition
Both the localization vendors set the quality and work efficiency benchmarks for each other, which would indirectly help your project. It would bring more innovation to your localization project. Moreover, you can also compare these two vendors to assess their quality and overall effectiveness. If there are multiple vendors working through your translation management system, you can use translators from one vendor to proofread the translation of another vendor. This way, you can improve the quality of your translations and encourage a progressive sense of competition in every vendor.
Effective Quality Management
Are you thinking about expanding your businesses to multiple regions? Well, managing the quality of translations would be a big challenge for you in this regard. When you are working with a wide range of vendors, you can learn all the best localization and translation practices from them. It would help you to improve your localization operations accordingly. Moreover, it can also allow you to give your vendors each other’s references to improve their quality. For instance, you can ask your vendor to proofread and rate each other’s work. This way, you can set a quality standard for your localization and translation tasks.
Scaling your businesses is not very easy in a foreign market with existing competition. By hiring various vendors for a professional localization solution for enterprises, you can reduce your time to market. You can divide your increasing product workload among all vendors so no one is struggling to meet your growing localization needs. Doing this would get you the right speed you need to globalize your business into the international markets.
MarsHub is that one platform that allows you to hire and manage multiple vendors through one single platform. It is a professional localization management platform that will help you collaborate with multiple vendors simultaneously in real-time.